Who: Freelance Client
A ghostwriting company needed branding that was modern and memorable, but not so trendy that their target demographic would mistake it for something else. We settled on a mark with clean, crisp lines that represents a classic fountain pen nib with a custom twist. I expanded the minimal aesthetic into understated textures and photography as part of their branding package. These elements culminated into an elegant, understated brand which perfectly captured the client's vision.