Who: eCard Systems
For a design sprint, I developed an illustration system that could be applied to a wide variety of paper products, primarily gift card holders, while still leaving room for potential merchants to add their logo. Summer Sun was created with merchants that see an upswing in business during the warmer months at its heart. This set was developed independently with some early direction from the head of marketing. When the project was shelved, I continued to further develop it on my own time. It works across both web and print applications to capture "that summer feeling".