Who: eCard Systems
After designing a stand-alone card holder, I was tasked to expand it into a full packaging bundle for a coffee trade show. Never one to fear a tight deadline, I suggested adding a second bundle in a contrasting color. I selected a toile-inspired blue palette in order to stand out from the typical brown. Both bundles were photographed and used for a promotional email blast to previous customers. The email blast saw a 20% clickthrough rate, up from 7% from a previous blast featuring the same bundle with a different design.