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Who: eCard Systems
After designing a stand-alone card holder, I was tasked to expand it into a full packaging bundle for a coffee trade show. Never one to fear a tight deadline, I suggested adding a second bundle in a contrasting color. I selected a toile-inspired blue palette in order to stand out from the typical brown. Both bundles were photographed and used for a promotional email blast to previous customers. The email blast saw a 20% clickthrough rate, up from 7% from a previous blast featuring the same bundle with a different design.
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![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3bbcd27eaa29c524b6dfbf3072caf12d/0dcb3e72-41c0-49cc-949c-253952a51cba_rw_1920.png?h=6b2c2a5fb068a6d97c54844c6560fdf0)